When Secret Love decided that feelings should be tasted as well as heard, it all started with an idea. As always. Not the product. Not an advertising campaign. And the idea that a story can become a taste. And that taste can tell a story.
Julija and Petras are creating the plot. What will it taste like? What color will it be? What will be the texture of the packaging? What will it remind you of? Tomas is negotiating prices at the same time. Because even romance has a budget.
Then we head to Ruta's factory. And here the serious work begins. With Ruta, Asta, Vidmantas, and Rimantas. With people for whom the word „history“ means responsibility.
Formulas are created in the factory laboratory. We taste. We discuss. We curse inwardly. We seek a flavor that is not only pleasant but also has character. One you don't forget after the first bite. It becomes a favorite, a gift.
When the taste and form are finally perfected, the packaging design saga begins. It's created. Refined. Tested. Re-tested. Not because it's necessary, but because we can. Because if it's a story, it has to be the full story.
Then it’s time for printing, production, packaging, and a photoshoot. And finally—candies. They appear in Rūta’s stores. They are included in the Secret Love collection. They end up in your palm. And they look as if they inherited a flavor lineage from a royal family.
Every box is a story. About history, art, love, longing, sentiment. About taste that has its own plot.
Give me a story that melts in your mouth.